6 tips to Get The Most Out Of Your Brand Photoshoot
No matter what business you are in, people will remember you and your business when you have powerful images. Creating a brand presence is crucial; attract the right clients by building brand awareness of your business. Your brand is what sets you apart from all the rest; it is what keeps people coming back to you again and again. There’s so much that goes into creating a gorgeous personal brand; personal brand photography should be at the forefront of your mind. Your ideal client will judge within a moment whether you are the right person for them, and your images will help or hinder this.
1. Have a pre-shoot consultation with your chosen photographer:
The consultation should cover your story, your why, your brand mission and values, who your ideal client is, and what you want them to see. What your service or product is and how it helps your ideal client.
2. Ensure your chosen photographer has the same visual ideas as you.:
As part of your pre-shoot consultation, ensure you do a visual exercise with your photographer to make sure you are both on the same page so that he/she will understand what your end images should look like, the feel, the tone, the light, the style.
Think carefully about the locations for the personal brand photography, discuss with your photographer and make sure they align with the image you are trying to promote.
4. Consider hiring a professional hair/makeup artist for your brand photoshoot:
They will be able to help you to look your best and accentuate your best features; as well as making sure you come across the way you want to. When it comes to wardrobe, choose an outfit that will make you feel confident and assist with telling the story of who you are.
5. How you feel will come across in your images:
Make sure you do some self-development on the morning of your shoot. Watch or listen to something inspirational or motivational. Listen to your favourite music as you are getting ready; it will help with your energy and how you feel.
6. Preparation is key to a successful outcome:
once you’ve done the work and know the story you’re trying to tell and the vision you’re striving to create, you will feel prepared, confident, capable, and beautiful, and those qualities will shine through in your photos and help refine your brand.